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Market Research to User Researcher, via Floristry
Introducing Amy Hunter. A qualitative researcher, her natural conversational skills inspire participants to surface their thoughts and feelings. I caught up with Amy to explore her journey from market...
View ArticleCan we design user experiences?
Is it impossible to design an experience? How often is a UX brief focused on designing an experience? Our world of UX is often attempting to create experiences for people. Yet, when you stop and listen...
View ArticleFive tips to recruit for international usability testing
This year has seen the Experience UX team undertake an abundance of overseas user research. There’s much to be gained from international user research. We’ve spoken to participants across five...
View ArticleSix types of bias in research
Bias in research comes in many different forms and can influence your findings, perceptions and behaviour when conducting and facilitating research. While juggling the multiple components of research,...
View ArticleThree actions to strengthen UX
For every degree a ship veers off course, it misses its intended destination by one mile. The further you sail, the further off course you find yourself. Jesse James Garrett, in a recent article, has...
View ArticleHow to Finish a Research Interview Well
The end of the interview may not be the end of the interview. Let me elaborate. Regardless of the methodology used to observe or interview users, we always make sure we allow time to summarise and...
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Respect Your Reader
In our research, participants are often overwhelmed by reams of text, leading to a frequent recommendation to “reduce the number of words”. This is no new discovery, but how can we make our copy...
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Switching banks. A refreshingly different fintech experience?
This was one research question posed in a recent client brief. Partnering with a disruptive start-up, we valued their aspiration to provide a ‘refreshingly different’ experience. Yet, what does that...
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‘We do UX research’
Some brands say they ‘do user research,’ but fail to consider the basics and best practices when it comes to conducting research. This is one of the biggest challenges the UX industry faces. User...
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15 Ways to Grow UX Momentum
How’s your UX momentum? Like painting the Forth bridge, improving experience is a never-ending task. The uphill struggle to improve user experience across multiple systems, stakeholders and silos feels...
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How to Host a Mini-museum
Research deliveries can be an exciting opportunity to share and showcase your findings and insights. They often involve eager, albeit slightly nervous, project teams. Outputs may be shared through...
View ArticleUser Prologue and Epilogue
How do you remember the user’s perspective in your new ideas? When you have an idea for a new product or service, it is tempting to jump into sketching how it might look. The problem with these early...
View ArticleWhat’s your users’ first-use journey?
Your users’ first experience of your digital interface is critical to their retention and adoption. It’s well recognised that users frequently uninstall an app soon after installation. 28 per cent of...
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Team Away Day Review: Rethinking our thinking
We’ve always loved our twice-yearly Experience UX Away Days: A chance to take some time away from the norm of delivering projects and spend some time together as a team. The last couple of years has...
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Three Ingredients for UX wireframing
It can be frustrating when, on settling into a new job, a UX Professional is asked to throw together a wireframe, as if that’s all a UX role is good for. A regular gripe I hear is that practitioners...
View ArticleUtilising the SUS in user research
The System Usability Scale (SUS) is a tool used to quantify the satisfaction of a digital user experience. Often used alongside results for effectiveness and efficiency, the scoring provides your...
View ArticleThe Risks and Rewards of Customer Reviews
On my wish list for some time has been a pair of noise-cancelling headphones. Though, combining my shamelessly cheapskate attitude with my wannabe-audiophile mindset, I was setting myself a challenge....
View ArticleNavigating UX Transitions
UX enables digital transition – from nothing to something with your user at its heart. To direct and simplify the evolution of a project idea from business requirement, to user understanding, to...
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